Project Name: Pasta Passion: Logo, Packaging, and Branding Concept for a Pasta Brand
Project Description: I have created a conceptual project called Pasta Passion, which involves the development of a unique pasta brand. My task was to design a pasta brand that appeals to a wide range of consumers while standing out qualitatively on store shelves.
Project Objective: The goal of my Pasta Passion project was to design not only a beautiful and memorable logo but also packaging that stands out on store shelves and attracts consumers' attention. I aimed to create an image that reflects a passion for pasta and inspires new culinary ideas.
Design Concept: At the core of my design is a combination of simple forms and bright colors, slightly dusted with "flour." These colors represent the golden wheat that ripens perfectly on time and gives body to the pasta. The vibrant colors of ripe tomatoes, transformed into a rich sauce for pasta. Basil and thyme, adorning the taste of any dish. The Pasta Passion logo is a stylized image of pasta, symbolizing a sincere love for this product. The packaging color palette emphasizes accessibility and product quality, with each type of pasta having its unique design reflecting its character and features.
Outcome: The result of my project is the creation of a logo, packaging, and name for Pasta Passion that will help the brand stand out among competitors and attract the target audience's attention.
